We Don't Sell Marketing.We Build Growth Systems.
Aligned Practice Growth was founded on a simple belief: dental practices deserve marketing partners who think in systems, not campaigns — and who only win when you do.
Born From a Real Practice. Built for Yours.
When Erik's father, Dr. John Isbrandt, found himself trapped in the same cycle that plagues thousands of dental practice owners — high patient volume, razor-thin margins, and total dependence on PPO reimbursements — he didn't need another marketing agency running generic Facebook ads.
He needed a system. A strategic approach that would generate the high-value, cash-paying patients his practice actually needed. So we built one. And in just 75 days, Dr. Isbrandt's practice generated over $100,000 in new revenue.
That system became the foundation of everything we do. We refined it. We pressure-tested it across 100+ dental practices. And we formalized it into the Aligned Practice Flywheel™ — the framework that now powers every strategy, every campaign, and every growth plan we create.
This isn't about traditional marketing retainers. It's a defined system where we succeed when you do.
Your Growth Strategists
With 9 combined years of expertise and firsthand experience transforming hundreds of dental practices, we know the challenges of navigating low-fee PPOs and inconsistent patient flow — because we've solved them.
Joe Dinwiddie
Co-Founder & Growth StrategistJoe brings a deep understanding of dental clinic marketing and a relentless focus on measurable results. His expertise spans paid advertising, conversion optimization, and building scalable patient acquisition systems that consistently deliver high-value cases.
With a track record of transforming over 100 dental practices, Joe's approach is rooted in data, driven by strategy, and obsessed with ROI. He doesn't believe in marketing for marketing's sake — every dollar must produce a return.
Erik Isbrandt
Co-Founder & Strategic PartnerErik's connection to dentistry is personal. Watching his father, Dr. John Isbrandt, navigate the challenges of running a private practice — the PPO dependency, the inconsistent patient flow, the financial uncertainty — gave him a firsthand understanding of what practice owners actually face.
That personal stake drives everything Erik does. He approaches every practice partnership with the same urgency and care he brought to his father's practice — because he knows what's really on the line isn't just revenue. It's livelihood, legacy, and family.
Help Private Practice Owners Build the Practice — and Life — They Envisioned
We're on a mission to help private dental practice owners break free from the cycle of low-margin insurance work, unpredictable patient flow, and marketing that doesn't move the needle. We do this by implementing proven growth systems that align every aspect of your marketing with your practice's unique goals.
Reduce PPO Dependence
Transition practices from low-margin insurance work to high-value, fee-for-service patients who appreciate quality care and pay what it's worth.
Build Predictable Revenue
Replace the feast-or-famine cycle with marketing systems that compound over time, delivering consistent month-over-month growth you can plan around.
Restore Work-Life Balance
Give practice owners back their time and peace of mind. When your marketing system runs predictably, you can focus on patients, family, and the life you built this practice for.
The Principles That Guide Every Decision
These aren't corporate platitudes on a wall. These are the non-negotiable standards we hold ourselves to in every partnership, every strategy session, and every campaign we run.
Alignment Over Activity
We don't chase vanity metrics or busy-work. Every strategy, every campaign, every dollar spent must align with your practice's specific growth goals. If it doesn't move the needle, we don't do it.
Radical Transparency
No smoke and mirrors. No inflated reports. You'll always know exactly where your money is going, what's working, what's not, and what we're doing about it. We succeed when you succeed.
Systems Over Tactics
Tactics expire. Systems compound. We build marketing infrastructure that gains momentum over time — the Aligned Practice Flywheel™ — so your growth becomes predictable, not accidental.
Partnership, Not Vendor
We don't work for you. We work with you. We embed ourselves in your practice's vision, understand your patients, and become an extension of your team — not another line item on your expense sheet.
Practice Owner First
Behind every practice is a person who sacrificed years of training to serve their community. We honor that. Our work is designed to give you back time, reduce stress, and build the practice — and life — you envisioned.
Continuous Innovation
The dental marketing landscape shifts constantly. We stay ahead of platform changes, algorithm updates, and consumer behavior trends so you don't have to. What worked last year won't carry you next year.
Why Practices Choose Us Over Typical Agencies
| Dimension | Typical Agency | Aligned Practice Growth |
|---|---|---|
| Approach | Run ads, hope for leads | Build a complete growth system (Flywheel™) |
| Strategy | Cookie-cutter templates | Custom-tailored to your practice's exact needs |
| Pricing | Monthly retainer regardless of results | Performance-aligned — we succeed when you do |
| Reporting | Vanity metrics (impressions, clicks) | Revenue, case starts, and ROI that matter |
| Relationship | Vendor you manage | Strategic partner embedded in your vision |
| Capacity | Hundreds of clients, minimal attention | 5 new partners per month — by design |
| Understanding | Generic marketing knowledge | Deep dental industry expertise, personal connection |
Let's Find Out If We're the Right Fit
We only take on 5 new practice partners each month. Not because we can't handle more — but because every practice we work with deserves our full strategic attention. Book a free strategy session and let's see if alignment is possible.